Snapchat’s Director on bringing AR into your traditional marketing mix 80% of shoppers feel more confident purchasing after using augmented reality: It's time to include AR in your marketing mix
ClickZ Daily: Oct 27, 2022 |
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| Good morning! When you think about AR, what is your gut reaction? Do you groan at the sound of another marketing buzzword, or do you begin thinking about the endless possibilities of this technology? If it is the former, it is time to change your thinking. Eighty percent of shoppers feel more confident purchasing after using AR. Moreover, Snap Inc. sees over 250 million users use AR every day, and Snapchat ‘Lenses’ achieve over six billion plays per day. Matt McGowan, Country Director at Snap Inc. in Canada, explains how you can make augmented reality a part of your everyday marketing mix. Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." |
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Brand utility Benjamin Broomfield "Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make an impact on their community, and the world around them" Read more |
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| Metaverse Sofia Papadopoulou In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding principles to ensure success? Read more |
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| Email Marketing Kath Pay It's time to move past ineffective practices that keep your email program from achieving your goals. Read more |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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Marketing Masters Podcast |
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AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| Brand awareness Benjamin Broomfield Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant. Download now |
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