Ikea Built a Room in One of Its Stores to Look Like a Damaged Home in Syria Brilliant fundraising idea with the Red Cross By Tim Nudd Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in the middle of shopping for those very ... Read more »
Infographic: Multicultural Millennials Take Brand Loyalty Seriously And 83% want companies to take a stand on issues By Carrie Cummings Multicultural millennials make up nearly half of the demographic. And new research from Buzz Marketing Group sheds light on media, tech and shopping trends coming from this segment. "When it comes to loyalty, ... Read more »
Here Are Donald Trump and Hillary Clinton's Final 2-Minute Ads Last pitches will air tonight By Kristina Monllos Donald Trump and Hillary Clinton have unveiled their final pitches to the American people before Election Day. The Republican and Democratic nominees for president have both released two-minute ads, which will ... Read more »
Why Some Big Brands Are Starting to Produce Their Own Podcasts Intercontinental Hotels, GE, Avion make hefty investments By Lauren Johnson Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during the height of the ... Read more »
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