Confessions of an agency veteran: 'We’re bred to compete, not collaborate', 'Focused on profitability': Why The Atlantic is shifting its focus to YouTube, Ad buyer, beware: How DSPs sometimes play fast and loose, My Email Subject
| After it reported disappointing first quarterly earnings, Snapchat is trying to attract more advertisers to its platform, offering discount coupons and bonuses to media buyers. "We're bred to compete, not collaborate." A veteran agency employee discusses the evolution of the agency business and how those changes have affected agency culture in the latest installment of our Confessions series. The Atlantic is prioritizing YouTube to distribute longer videos on serious topics like science and politics. The reasons: YouTube offers reach and a consistent revenue stream. Supply-side platforms have recently taken heat for transparency issues, but programmatic pricing mysteries extend to the buy side as well. We asked ad buyers and programmatic platform execs to share practices demand-side platforms use to skirt the lines. Taking inspiration from its cable TV operation, CNN has revamped its digital breaking news strategy, including changes to its homepage and approach to mobile alerts. Janna Turner Botha, svp of digital marketing at Bank of America, is coming to the Digiday Programmatic Marketing Summit in Scottsdale later this month to share how the bank partners for programmatic success. Find out more about how to join us today. Mobile devices are no longer the "second screen." In fact, mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. Get the imperative for mobile context report. Sponsored by Grapeshot. |
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| Tanya Dua Snapchat is incentivizing brands and media buyers, offering bonuses, discount coupons and media credits for media buys carried out in the second quarter of 2017. |
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| Shareen Pathak “There is this feeling of guilt. This feeling of: “I'm not good enough.” They tap into your core vulnerability.” |
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| Sponsored Content AdColony Every year, self-proclaimed "thought leaders" cough up an array of predictions about what's going to be hot-and not-in the coming year. Six months into 2017 we’re stopping to take stock of who was right and wrong about mobile formats. Sponsored content by AdColony |
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| Sahil Patel The Atlantic is focusing on YouTube for two simple reasons: It offers reach but also a consistent revenue stream from day one. |
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| Ross Benes DSPs increase their revenues by using their own definitions of clearing price, marking up audience segments and arbitraging inventory. |
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| Sponsored Content Viacom TV sales haven’t changed much since the Mad Men days. Age and gender demographics matched, as accurately as possible, to day parts. Same old, same old. Now, "we're willing to go there," said Gabe Bevilaqua, svp of product management at Viacom Vantage. After a years-long data push, Viacom has begun stitching together data sets long held to be digital’s domain and, in doing so, uncovering relationships advertisers didn't even know they had. Sponsored by Viacom. |
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| Sponsored Content GeoEdge Publishers today have a blindspot when it comes to the ad ops process, and it's messing with the way ads run on their platforms. Enter creative quality assurance to fix the problem, but research shows that QA can be messy when done manually. Automated QA may be publishers' best bet. Sponsored by GeoEdge. |
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