| | | | | Snapchat’s New Data Deal Will Equip Marketers With More Third-Party Measurement The program encourages big brands to buy ads By Lauren Johnson While Snap's stock price has continued to slip and the company has been under fire from investors uncertain that it can keep up with Facebook and Instagram, the company's measurement game is expanding to arm advertisers with sophisticated metrics that helps Snapchat compare itself with all other media. Snapchat is launching a measurement program today...
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