| | | | | Snapchat Honors International Women’s Day With Frida Kahlo, Marie Curie and Rosa Parks Lenses Users can overlay graphics and animated stickers for 24 hours By Lauren Johnson Snapchat users who open the app to apply one of the company's lenses will see a few familiar faces today. For International Women's Day, Snapchat created lenses featuring three of history's most renowned women: artist Frida Kahlo, civil rights activist Rosa Parks and scientist Marie Curie. Similar to the app's other lenses, users can overlay...
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| | | | | | | | Google AMP Is Expanding to the Asia-Pacific Region Could reach another 1 billion users By Marty Swant Google is expanding its accelerated mobile pages program to the Asia-Pacific region with hopes of reaching another 1 billion people. Today, Google announced that major Chinese search engines including Baidu and Sogou are joining AMP, bringing around 90 percent of the Chinese search market into the fold of the open-source project. Another newcomer is Yahoo...
Read more » | | Salesforce and IBM Just Teamed Up for a Super-Charged Marketing Cloud Einstein, meet Watson By Christopher Heine Most people didn't see this partnership coming--IBM and Salesforce are combining data sources and predictive capabilities to offer the latter's customers a super-charged marketing cloud. Both companies offer so-called marketing clouds, though Salesforce's leans more directly toward brands' customer relationship management needs (email, lead-generation, ad targeting) while IBM has gained notable recognition for its artificial...
Read more » | | Oreo Flew 5 Giant Drones Over New York City to Recreate the Famous Milk Dunk Cookie brand's latest marketing stunt By Lauren Johnson If you're in New York City today, watch out--a cookie-shaped drone may be floating over your head. For its newest marketing stunt timed for National Oreo Day and the brand's 105th birthday, Oreo put cookie costumes on five drones and flew them over the skyline. Dubbed the "Drone Dunk," the drones dropped cookies into cups...
Read more » | | | | | 9 Digital Marketing Stats From This Week That Jumped Off the Page Denny's viral tweet, Snapchat and YouTube data, and connected cars By Christopher Heine It was a stellar week in digital marketing stats, and here are the nine that really stood out: 1. If one tweet can sell a thousand Moons Over My Hammy, this is it Denny's tweet on Wednesday represents a historic Twitter marketing achievement. The following message has garnered 108,000 retweets and more than 152,000 likes...
Read more » | | Digital Agencies Weigh In on Snapchat’s Future as a Brand Platform 3 takes from Resource/Ammirati, Edelman and Huge By Erik Oster With Snapchat parent company Snap Inc. going public today, analysts everywhere have weighed in with forecast and think pieces. But what about its potential for future client work? We spoke to three digital shops for their takes on the platform. Facebook's decision to imitate some of Snapchat's key features with new launches like Instagram Stories...
Read more » | | 7 Challenges Snapchat’s Parent Company Has to Overcome Before It Can Be Wall Street’s ‘New Facebook’ And avoid Twitter's rocky relationship with investors By Christopher Heine Snap Inc., the parent company of Snapchat, today is expected to begin trading on the New York Stock Exchange, where it's reportedly being valued at $24 billion, or $17 per share. The mobile-focused player, founded by CEO Evan Spiegel in 2011, is a classic challenger brand, taking on digital behemoths that came before it as...
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