Snapchat bounces back | FocusVision updates Decipher Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat?
ClickZ Daily: October 31, 2019 |
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Digital Marketing Tereza Litsa Snap's shares are up 150% since last year, and more brands are using the platform. What's next for marketers and marketing strategy on Snapchat? |
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Marketing Technology Jacqueline Dooley FocusVision is out with new AI-enabled functionality to automatically generate surveys on their Decipher survey and research platform. Read more |
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| Digital Transformation Jacqueline Dooley Goodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. Read more |
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| Digital Marketing Barry Levine Only 4% of marketers are measuring ROI over a period of six months or longer, across an entire average B2B sales cycle, according to a report out today from LinkedIn. Read more |
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| Industry Developments Barry Levine The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read more |
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| Search Marketing Kimberly Collins Highlight reel from the Transformation of Search Summit event, featuring particularly tweetable quotes, statistics, and other interesting insights. Read more |
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| Martech Company Feature Kimberly Collins We spoke with Dominic Edmunds, Founder & CEO of SaleCycle, to learn more about his company and what they’re working on with clients like Puma and Hertz. Read more |
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| Digital Marketing Tereza Litsa We look back at the top six social media trends from 2019, how they've shaped our martech buying decisions, and what they imply for the future. Read more |
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Conversion & ROI Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales are conducted online, leading Salecycle to track the behaviour of more than 235 million online fashion purchases. Download now |
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| Digital Advertising The US eCommerce market is worth nearly $50.4 billion. Meanwhile, online retail in the UK grew 15% in 2018, and is presently worth $96 billion with 104,800 online stores and counting. With such a competitive landscape, the greatest challenge these businesses have is acquiring and retaining customers. Download now |
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