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Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand Community geofilters are highlighted By Christopher Heine Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities.
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Las Vegas Made an Extra $110 Million in Tourism Revenue Thanks to Digital Ads and Pandora Mashing up music and location metrics By Lauren Johnson Las Vegas wants to be known for more than just its glitzy casinos. It also has a burgeoning electronic dance music, or EDM, scene and DJs that bring in crowds to the city's hotels and nightclubs.
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Facebook's New Insights Will Help Marketers Win Auctions So More Users See Their Ads Tool lets brands create more competitive campaigns By Marty Swant Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can better compete.
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Adobe Is Creating a Data Co-Op to Compete With Google and Facebook Offers marketers an alternative to 'walled gardens' By Marty Swant The sharing economy has brought us day care co-ops, health care co-ops and dairy co-ops. Now, in Silicon Valley, there's a data co-op.
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This Study Shows Why Retailers Should Ramp Up Their Email Game for Millennials Young adults are going old school By Christopher Heine Epsilon's new shopper behavior study may be the latest indication that millennial consumers are no longer spring chickens. In fact, they are using—and hold on to your ironic fedoras, folks—email more ...
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CBS Interactive Is Ramping Up Its Native Programmatic Advertising Game Network is 'bullish' on automated selling in 2016 By Marty Swant In a sign of the times, CBS Interactive has inked a deal to increase native programmatic advertising on the majority of its websites. Bidtellect, a native advertising exchange, has an exclusive contract to ...
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After Terrorist Attacks, Telecom Companies Are Waiving Fees to Call Belgium and Turkey How Airbnb and Uber are helping customers affected, too By Patrick Coffee Following news of Tuesday's deadly terror attacks in Brussels, many of the world's largest telecommunications companies said they will waive fees for customers trying to reach people in Belgium and Turkey. ...
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