DAILY SCOOP

Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual

Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.

DIVERSITY AND INCLUSION

The perils of treating DE&I as a communications issue

As part of Communications Week, communicators share what it means to be authentic and transparent on race and equity in the workplace.

THE WORKPLACE

Is remote work hurting or helping work/life balance?

New data from Blind reveals raw takes on the pros and cons of our WFH lifestyles.

MEDIA RELATIONS

4 tactics that will grab reporters’ attention

Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.

RAGAN AWARDS

Don’t miss this week’s late-entry deadline

This Friday, Oct. 30, will be your last chance to enter Ragan’s Employee Communications and Top Places to Work Awards. Complete your entry now!

WRITING & EDITING

10 word pairs with slightly different meanings

Follow this guidance to achieve more clarity and precision in your copy.

DAILY SCOOP

Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy

Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.

OP-ED

How the PR industry can—and must—do more on DE&I

PRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.

PR INDUSTRY

During COVID-19, the pivot must serve customers’ needs

While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.

RAGAN AWARDS

Don’t miss Friday’s Employee Communications Awards deadline

Ragan will showcase the best internal communications and remote work—and the Top Places to Work. Complete your entry by this Friday, Oct. 23, at 11:59 p.m. Central time.

CRISIS COMMUNICATIONS

How isolation could be affecting your employees during the COVID-19 pandemic

Experts from Virgin Pulse explored how social distancing and WFH could be affecting well-being—and what you can do to help.

CRISIS COMMUNICATIONS

Why you must prepare for crises beyond COVID-19

Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.

DAILY SCOOP

Gap to shut 350 stores by 2024, Burger King tests resuable packaging, and Girl Scouts chapter launches ‘anti-racism’ patch

Also: Twitter conversations about mental wellness and wellbeing are rising, UK resort looks to save the hedgehogs, KFC UK and Ireland makes royal puns, and more.

CONTENT MARKETING

How one podcast anchors a community-building campaign for nurses

The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.