Also: How COVID-19 is eroding company culture, HBO Max and Bon Apétit offer BLM resources, and more.

TODAY’S HEADLINES – 06.04.2020  
 
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DAILY SCOOP

Snap stops promoting Trump, Wendy’s dedicates Twitter feed to Black voices, and Lucasfilm stands behind John Boyega

Also: How COVID-19 is eroding company culture, HBO Max and Bon Apétit offer BLM resources, and more.


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HEALTH CARE

Using this time to create healthier working habits

This extended period of disruption is the perfect time to audit, edit and augment how we approach work. Try these small changes to heighten awareness and maximize productivity.


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THE WORKPLACE

Why we should make a virtual workforce our ‘new normal’

Remote work should be a part of PR and marketing’s future, says one comms leader, no matter how fast we recover from the COVID-19 crisis.



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RAGAN AWARDS

Showcase your comms campaigns, publications and events

Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is Friday, June 19.


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CRISIS COMMUNICATIONS

Navigating authenticity and openness in the face of racial injustice

For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening.


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CONTENT MARKETING

Is your audience burned out? Listen to your data

As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.


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DAILY SCOOP

Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400

Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.



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EXECUTIVE COMMUNICATION

How leaders’ reputations can either shine or decline during COVID-19

Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.


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PR INDUSTRY

Remote lawmaking changes the game for public affairs pros

With some lawmakers now voting remotely due to COVID-19 measures, even greater attention must be paid to local media outlets.


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PR INDUSTRY

How to think about events during the rest of 2020

With many staples and opportunities changing due to COVID-19 and public health concerns, here’s how you can reimagine your efforts—with a little help from Freddie Mercury.


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RAGAN AWARDS

Don’t miss Wednesday’s Top Women in HR Awards deadline

Ragan will recognize the most influential female HR professionals. Nominate yourself, your colleagues or your clients by this Wednesday, June 3!



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EMAIL

Journalists reveal what makes them open your email pitches

Having a hard time getting through to your target outlet? Consider these essential steps.


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THE CONSULTANT IS IN

How businesses can address and remedy systemic social injustices

Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. The momentous journey must begin with small, yet crucial steps.


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BRANDING

6 tips for building a compelling digital brand

William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed.


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