Snap sees growth opportunity in SMBs

The SMB advertiser category provides a healthier revenue stream compared to larger advertisers.

February 12, 2025

Snap sees growth opportunity in SMBs It looks like Snapchat’s hard efforts to win over SMBs are finally starting to pay off. Additional coverage: Sources tell Digiday that ad tech verification company DoubleVerify has invested $1 million in the Europe-based venture capital firm FirstParty Capital, which specializes in early-stage ad tech. This week’s Digiday+ Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast. Instead of interrupting his vacationing team, the CEO of Media By Mother wrote a pitch using generative AI. Doritos revived its "Crash the Super Bowl" contest this year, in a move to further the brand's connection to the creator economy. Publicis Media announced it’s launching a dedicated women’s sports investment unit within Publicis Sports, called Women’s Sports Connect. Other things to know about The countdown is on for the Digiday Media Buying Summit, March 12-14 in Nashville. Don't miss this opportunity to connect with media buyers from PMG, Agital and more. Secure your passes now — only seven seats remain. One of the biggest hurdles to launching a media network is prolonged periods of negotiation, contracts and legal, further compounded by the need for data science resources. Sponsored by LiveRamp. Consumers in 2025 will continue to demand highly relevant and engaging content, making product-driven ad placements a key trend. Sponsored by Zeropark. Top Stories Ivy Liu Marketing on Platforms Snap sees growth opportunity in SMBs The SMB advertiser category provides a healthier revenue stream compared to larger advertisers. howdy! Brand Safety Amid uncertainty, ad tech mavens turn to startups DoubleVerify pledges $1 million to Europe-based ad tech fund, as The Trade Desk breaks its M&A duck. Advertisement Sponsored by Seedtag Broad keyword-blocking undermines journalism and misses valuable readers Over-reliance on keyword-blocking undermines respected reporting and overlooks a valuable audience that sees increased value in ads on news sites. howdy! Business of TV Future of TV Briefing: A Super Bowl streaming post-mortem with Tubi’s Nicole Parlapiano This week’s Future of TV Briefing features an interview with Tubi CMO Nicole Parlapiano about the Fox-owned free, ad-supported streamer’s Super Bowl broadcast. Sponsored by Adstra How the performance marketing stages of development can push teams from the basics to mastery With the tactics and tools marketers use to achieve performance having evolved considerably, performance marketing needs an update with some nuance. howdy! Generative AI How Media By Mother's CEO wrote a quick, noteworthy pitch using generative AI The CEO of Media By Mother wrote a pitch over the holiday break using generative AI. Advertisement Sponsored by Simpli.fi Brands adjust marketing along the purchase path for increased relevance and impact Omnichannel marketing enables brands to meet consumers at every stage of the customer journey with relevance and impact. howdy! Brands in Culture Inside Doritos' 'creator-led' marketing strategy It’s part of Doritos’ larger plan to increase its investments in creators, with James Wade, the brand’s senior director of marketing, characterizing the move as a “pretty dramatic jump this year.” howdy! Marketing in Sports Publicis Sports creates dedicated women's sports unit Targeting what it sees as a $1.28 billion marketplace, Women’s Sports Connect will be active in media, content, sponsorships, influencer and events at collegiate (such as NIL opportunities) and professional levels. All Latest Stories

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here . Unsubscribe from this newsletter or update your preferences. I don't want to hear from Digiday anymore. Stop receiving all Digiday emails. Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Forward to a Friend