| As part of its push to expand its e-commerce business, Snapchat is allowing companies to sell tickets to live events within Snapchat Stories. "The public at large will be largely misinformed": Seven media associations sent Facebook a letter protesting its issue ads policy that would lump news articles in with political and advocacy ads. In the latest installment of our Confessions series, a senior executive at a global advertiser says agencies use scare tactics to try to prevent marketers from taking services in-house. As Facebook and Google collect vast amounts of consumer data to fuel their online ad businesses, Apple is actively distancing itself from the duopoly's practices. Subscribe to Digiday+ to learn more about Apple's bet on privacy. "Creativity manifests in many forms outside of advertising campaigns": This year's Cannes Lions festival will feature 13 beauty and fashion brands, more than ever before and up from five in 2017. If you read Digiday, chances are you're a media or marketing professional -- but we'd love to get to know you a bit better through this nine-question survey. Once you complete it, you'll have the opportunity to enter to win one of five $25 gift cards. Find out exactly how Express, Handy, Rent the Runway and more are approaching the challenges of modern retail at the Digiday Retail Forum. Register now to reserve your spot. |
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| Kerry Flynn For Snapchat, providing a digital layer to pop-up stores is one potential commerce play. Snap also has been experimenting with exclusive items. |
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| Lucia Moses The hope is that the heft of the combined associations will increase the pressure on Facebook. |
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| Sponsored Content IBM Watson Marketing From tracking campaign metrics to processing countless streams of raw data, marketers' demanding day-to-day duties are getting out of hand. But teams that onboard AI are finding ways to painlessly automate tasks, track and respond to consumer journeys, and so much more. With the support of AI, marketers can make the most of their days, maximizing their output and enabling them to reach their full creative and strategic potentials. Sponsored by IBM Watson Marketing. |
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| Ilyse Liffreing A senior advertising executive says the holding companies dangle low ad rates to keep marketers from taking the work in-house. |
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| Jack Marshall Apple is actively distancing itself from the practices of online ad giants such as Facebook and Google. |
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| Sponsored Content IBM Watson Marketing Today, coffee is far more than just coffee. It's a craft, a destination sought out by increasingly discerning, fiercely loyal consumers. Learn how Caff? Nero and Watson Marketing have joined forces to grab an even bigger share of the $85 billion industry. Sponsored by IBM Watson Marketing. |
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| Sponsored Content imre Customer trust may be at an all-time low, but marketers should take heed: People do still care about what you do as a brand, now more than ever. Customers' specific motivators vary by generation, but on the whole, they gravitate toward brands that demonstrate a sense of purpose beyond just the bottom line. Sponsored by Imre. |
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June 14, 2018 | 6:
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