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SMILEY becomes the first brand extension platform to promote sustainability by announcing the 2023 “FUTURE POSITIVE™” campaign. This forms part of the business’s long-term strategy putting the planet and its inhabitants at the forefront for a sustainable future. The global licensing expert leads by example by driving change in the industry.
By collaborating with and highlighting products with sustainability at their core, Smiley paves the way in the industry with a percentage of the profits generated by Future Positive™ products being reinvested in ‘for the planet’ initiatives. | | LEARN MORE |
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| Create. Future Positive™ | Smiley will become an active ambassador for change through its Future Positive™ campaign. By supporting retailers, brands and consumer product industries to develop innovative solutions to transition to a positive future.
This 360° campaign will bring together the most future-thinking brands to curate a range of limited-edition sustainable lifestyle products, infused with brand experiences and charitable giving opportunities. |
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| Think. Future Positive™ | From 2023 emotional intelligence through SmileyWorld will be a moment to inspire the next generation to be environmentally intuitive in their thinking and decision making.
Forging real purpose by providing platforms for people to learn about themselves and how to express their emotions (EQ), helping create a more empathetic, sustainable and future positive world. |
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| Act. Future Positive™ | Smiley’s non-profit, Smiley Movement supports change-makers protecting the planet and connecting Smiley’s brand-partners to its network of charities and social enterprises.
Adding purpose to Smiley partnerships, by creating meaningful engagement with consumers and building a social legacy. |
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