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Smart bathroom fixtures offer more sanitary, streamlined experience | Real estate firm taps influencers to boost marketing impact | 7 approaches to a more personal sales technique

Created for [email protected] | Web Version

March 31, 2023

Top News

Smart bathroom fixtures offer more sanitary, streamlined experience From bidets to smart toilets, the bathroom is getting a tech upgrade that makes life more convenient and a little less germy. Full Story: REALTOR® Magazine (3/29)

Best Practices in Sales & Marketing

Real estate firm taps influencers to boost marketing impact

(Pixabay)

Real estate company Windermere is adjusting its marketing strategy to focus on influencer-based messaging and digital media, a shift from its previous strategy of television advertising. "We're putting a human face on it from the influencer POV to talk about what home means to them," said Julie Dey, Windermere's chief marketing officer. Full Story: Digiday (tiered subscription model) (3/31)

7 approaches to a more personal sales technique Consultative selling, which involves developing relationships with customers, involves an in-depth knowledge of your customers' requirements, writes Ben Taylor. Ask basic questions, offer insights and let customer feedback guide the conversation, Taylor writes. Full Story: HubSpot (3/29)

Sales director: Why, how to use account-based marketing Account-based marketing—"really focusing on a target piece of business and doing everything you can to win it"—is a useful tool for keeping sales and marketing on the same page, Sales Director Elissa Nauful for The Center for Sales Strategy explains in a podcast. Nauful talks about the benefits and challenges of ABM and shares how to target the right accounts. Full Story: The Center for Sales Strategy (3/29)

Real Estate Trends

Falling mortgage rates add fuel to housing recovery Borrowing costs are decreasing as home sales are rising, which bodes well for a potentially active spring market. Full Story: REALTOR® Magazine (3/30)

Experts expect slow recovery for housing market Experts have said during a roundtable discussion they expect the housing market to recover slowly from the effect of rising interest rates and economic uncertainty. "It's going to be a tough spring selling season; maybe better than expectations but still pretty tough," Moody's Analytics Chief Economist Mark Zandi says. Full Story: Barron's (tiered subscription model) (3/30)

Business Wellness

#FeelGoodFriday: Virginia REALTOR® to build hospice that feels like home Julie Teets, whose daughter died in a hospital, imagines a place where families can have more privacy and comfort as they say goodbye to terminally ill loved ones. Full Story: REALTOR® Magazine (12/15)

Need a mental health boost? Do some spring cleaning Giving your house a good "spring cleaning" does more than declutter your space, it enhances mental health by creating both a sense of calm and a new feeling of energy that comes with a clean, organized space, experts say. "There's a peace of mind from having an aesthetically pleasing place to wake up in and return to at the end of your workday, or, if you're working from home, just to have your workday feel smooth and organized and put together," says clinical psychologist Dawn Potter. Full Story: Vogue (3/27)

Fair & Equitable Housing

Operating income for NYC's rent-stabilized buildings hurt New York's rent-stabilized buildings have seen operating income drop in recent years, a decrease attributed to regulations and the coronavirus pandemic. "The Rent Guidelines Board must ensure they use this data, along with the data in the upcoming reports, to set a sustainable rent adjustment that will keep this critical housing stock on the market and ensure the future of an affordable housing supply in the city," says Jay Martin, executive director of the Community Housing Improvement Program. Full Story: Bisnow (free registration) (3/30)

Legislation & Regulation

SVB collapse prompts questions for HVAC green tech The failure of Silicon Valley Bank poses uncertainty around funding for construction tech startups and green tech investments, creating concerns for the HVAC sector's sustainability efforts. The collapses of SVB and Signature Bank and turmoil at First Republic Bank and other institutions also are causing worries over commercial real estate financing. Full Story: Engineered Systems (3/28)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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