How the REALTOR® voice got so strong NAR has a mechanism to mobilize all levels of the association toward a unified goal, which expands the voice of its members around the country. Learn why NAR's three-way agreement is the backbone of major REALTOR® advocacy wins, including critical policy updates in the lead-up to industry practice changes. Full Story: REALTOR® Magazine (9/18)
Listing Presentation Templates & Scripts When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Check out this guide that walks you through the only Listing Presentation you need, in any market.
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Best Practices in Sales & Marketing
Your team wants to know that you value their input With 86% of employees feeling their voices are ignored, leadership coach Lolly Daskal outlines seven strategies to ensure employees feel heard including fostering psychological safety, providing multiple channels for feedback, acting on that feedback and promoting positive collaboration. "Show your team that their input has real implications by implementing changes based on their suggestions. This not only improves the workplace but also reinforces the value of their contributions," Daskal writes. Full Story: Lolly Daskal (9/18)
The key for effectively driving short-term goals via LinkedIn business-to-business ads is clarity of messaging and memorable creative, according to analysis by MAGNA and LinkedIn. B2B ads on the platform that most successfully contribute to long-term growth convey a unique perspective and are emotionally appealing, the research found. Full Story: MarketingProfs (free registration) (9/17)
U.S. homebuilder confidence index rises in Sept. The NAHB/Wells Fargo Housing Market Index climbed from 39 in August to 41 in September, marking the first increase after four consecutive monthly declines. NAHB Chief Economist Robert Dietz noted that the Federal Reserve's expected interest-rate cuts "will produce downward pressure on mortgage interest rates and also lower the interest rates on land development and home construction business loans." Full Story: Reuters (9/17)
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Positivity can become toxic if it leads us to reject, avoid or minimize our emotions, which can lead to delusional thinking and cause us to miss out on emotions that can be helpful for growth, writes LaRae Quy. "Our brain is wired to pay more attention to negative emotions than positive ones for a very good reason: they alert us to danger in our environment. Getting our feelings under control, both positive and negative, is a sign of good mental health," Quy notes. Full Story: SmartBrief/Leadership (9/18)
Fair & Equitable Housing
Stronger nonprofits key to solving the housing crisis Nonprofits, which have been key in providing affordable housing, are now struggling to compete with private equity as the dominance of institutional investors in the U.S. market has worsened the affordability crisis. Initiatives like the partnership between the Atlanta Neighborhood Development Partnership and Pretium show how pooling resources can effectively increase affordable homeownership. Full Story: Nonprofit Quarterly (9/18)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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