Misfits, troublemakers, and rebels. Oh my. Although we’ve been in business for 37 years, even we have our elders. The folks we admire for their courage and look up to for inspiration. The rebels. The misfits. The pioneers. And Seth Tibbott is exactly one of these wonderful people. Way back before plant-based proteins were cool, Seth was stirring up ideas in the kitchen of an abandoned school he rented in Oregon. Mickey met Seth in the 80s and considered him the king of tempeh, “He had the best tempeh burgers around and we ordered them to serve at The Chicago Diner.” In 1995, Seth invented the Tofurky, allowing vegetarians and vegans to enjoy the holidays. About the name, “I thought it was catchy, funny,” he recalls. “Nobody was doing funny in natural foods back then, but funny sure worked everywhere else.” Of course, along his strange yet true trip are stories of communes, circus clowns, a cult, and Seth’s tree house he built by hand with scrap lumber. In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They were Cool is a great read about a man who helped shape the global vegan and vegetarian movement. Read more about Seth’s story and get links to buy the book. |