‘Sleeping giant ’: How Google stands to shake up the connected TV platform war

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Google’s updated Chromecast and new Google TV interface signals the tech giant is ready to rival Amazon’s and Roku’s CTV dominance.

October 07, 2020

Streaming app makers received an early holiday gift on Sept. 30 when Google announced an update to its Chromecast connected TV device. This update not only introduces a new user interface called Google TV, but it also reintroduces Google as a legitimate threat to Amazon and Roku in the CTV market. And the brewing CTV maker battle may be the most impactful of the various streaming wars. Read more below.

Google’s updated Chromecast and new Google TV interface signals the tech giant is ready to rival Amazon’s and Roku’s CTV dominance. With October just a few days old, the Dodo’s revenues for the second half of the year are already up 150% year over year. Bloomberg launched a multi-million dollar marketing campaign around its subscription product to keep the business on an upward trajectory. During the month of August, direct-to-consumer shapewear company Shapermint spent roughly 10% of its monthly media spend on a television advertising test. Other things to know about We’ll go deep on everything from striking a hybrid virtual, physical event to adapting to e-commerce opportunities at the Digiday Publishing Summit Worldwide LIVE. See what else we’ll be covering and secure your spot today. Increasingly, brands are turning to automated bidding to drive ad success on Amazon. Sponsored by Teikametrics.

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