Publishing bosses loved Slack as a productivity tool, but it’s now being used as the central forum for the media’s bottom-up revolt.
| Slack has become the enterprise software service where employees communicate, plan, gossip, talk shit about bosses and each other -- and increasingly, organize themselves to fight for their rights. In the coronavirus work-from-home era, Slack has taken on even greater importance as a mechanism for internal change. It is the new water cooler — one of substance to figure out stories in addition to inane banter about the latest Twitter outrage — and media workers are dumping it on their bosses’ heads. Read more below. Media business leaders gravitated to Slack years ago as a tool to make the labor force more efficient and available at all hours. The irony is that those same workers are now using Slack to fight back against their capitalist bosses. For Digiday+ members, NBCU’s Peacock streaming service will roll out nationally on July 15, but it has reportedly not yet secured distribution deals with the two predominant connected TV platforms, Amazon’s Fire TV and Roku. Salaried reporters and editors see side hustle newsletters playing the same role that blogs once did more than a decade ago. Also for Digiday+ members, in order to grow a substantial Gen Z audience, the content has to feel like it's coming from a friend, but beyond that, the media company also has to engage with the audience as if it were their friend too. Other things to know about On this week’s The New Normal, Digiday editor-in-chief Brian Morrissey will be joined by Kerel Cooper and Erik Requidan, hosts of the Minority Report Podcast, to discuss what they’ve learned about diversity in the worlds of ad tech, business and media. Register here to join us for a live discussion on Friday at 12 p.m. ET. Learn more about special offers and free tools from Digiday’s Retail Partner Coalition. With spending declining across most non-essential categories, brands and retailers need help. Visit this page to learn how to gain access to better deal terms, no-fee access to products and services and other solutions from our Retail Partner Coalition. | | |
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howdy! howdy! howdy! | Sponsored by LiveRamp | | How publishers will monetize addressable inventory | | With Google’s 18-month (and counting) deadline for the demise of the third-party cookie, it’s more important than ever that publishers take control of monetizing their inventory. Join LiveRamp and Digiday on August 4, 2020, at 2 p.m. ET for a research-led discussion on publisher post-cookies strategies. | | |
howdy! | Content & Commerce | | How Overtime is building sports media for Gen Z | | In order to grow a substantial Gen Z audience, the content has to feel like it’s coming from a friend, but beyond that, the media company also has to engage with the audience as if it were their friend too. | | |
howdy! | | | South China Morning Post CEO Gary Liu on navigating a perilous time for Hong Kong | | Alibaba bought the South China Morning Post in 2015, and brought the Hong Kong newspaper's paywall down shortly after. For SCMP CEO Gary Liu, who came on in 2017, that allowed the media property to have "far exceeded" the scale they'd set out to meet. The English-language paper went from 4 million monthly active users, when the paywall came down, to more than 50 million, according to Liu. Now, said Liu, "it's about when do we believe we have the right product for us to ask some audiences around the world to start paying for the South China Morning Post again?" |
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