| | Sky TV's Marketing Director on innovating in the SVOD market
Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time.
In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing about how the organisation has embraced strategic partnerships, and is also using customer insight and targeted content in order to drive success. |
Wunderman Thompson CSO Sid McGrath on repairing fractured retail brands
On day two of Festival of Marketing’s Fast Forward event, Wunderman Thompson’s Chief Strategy Officer, Sid McGrath, emphasised the increasing need to identify fractured brands in retail and the reasons why such fracturing is occurring.
Perhaps most importantly, he shared his tips on how to make these brands whole again to deliver a first-class, coherent experience that will keep customers returning. |
Stats roundup: the impact of Covid-19 on ecommerce
Learn about the growth of shopping on TikTok, VR/AR technology in shopping, and how much British consumers spent online in 2020 in this edition of our regularly-updated ecommerce stats roundup. |
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How should brands identify the right influencers for their goals?
On Thursday 17 June, join Influencer Intelligence and guest speakers from luxury cosmetics brand COTY and Muslim influencer network M.I.N, for a dynamic discussion on how brands should source the influencers and celebrities they want to work with, making the most of the opportunities content creators have to offer in this day and age. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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