Skittles is creating a 60-second spot for the Super Bowl but the ad won't air during the Big Game on Feb. 4. Instead, one teenage fan of the brand--Marcos Menendez from Canoga Park, Calif.--will see the ad and we'll be able to see his reaction to the ad via a livestream on Skittles' Facebook page....
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January 16, 2018
Brand Marketing Daily
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