Plus, other truths about the advertising industry.
| | | | | Digital | | October 15, 2020 | By Sara Jerde |
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| Smaller Companies Still Aren't Sure What to Do When Third-Party Cookies Go Away | |
| | Hi there, Happy Thursday! One more day to the week. As you well know at this point, Google is expected to phase out third party cookies from its Chrome browser by 2022. So what does that mean? A scramble to nail data measurement. Media organizations have touted new first party data sets to advertisers, including new marketing efforts to do so at places like Vox Media and The New York Times. But, as the industry evolves its reliance on third party cookies, it leaves out smaller operations that might not be able to react as well as the big guys. According to a LiveIntent survey of 200 senior marketers and publishers at small- to-midsize companies, 39% of respondents have no plan in place to get ready for cookie-less advertising, according to a report from my colleague Andrew Blustein. Read his full story here. What else we're covering: Why walled gardens are among the ‘largest obstacles’ to finding consistent online measurement.Mindshare fires global CEO Nick Emery.TikTok forges new brand safety partnership.Stat of the Day: Clorox sales jumped 32% in the first quarter of 2020. Need a break? Close your eyes for a spell and breathe. Send news tips to [email protected]. If I don't hear from you there, thanks for reading all the same. See you here tomorrow. Consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. | | | |
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| | Adweek Promos and Events | The Fans. The Brands. Social Justice. The Future of Sports. | |
| | In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. Join Adweek for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19, to hear from leading sports figures on and off the field on how they successfully navigated a year of upsets and transformation, and what's in store for the year ahead. Early-bird passes available until 10/26. Register now. | |
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