Six things I learned launching a MarTech startup

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SEW | Daily
December 15, 2015Six things I learned launching a MarTech startup
In February 2015, two co-founders and I launched Phrasee – a subject line optimisation company – and little did we know we were embarking the wildest ride of our lives.How healthy is your location data?
I doubt that many brands spend much time thinking about data health. It's not the sexiest topic in our industry, and its importance is vastly underestimated.Six of the most interesting SEM news stories of the week
This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner.App interstitial ads: what Google’s crackdown means to you
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead to a ranking decrease.Join SEW at Connect | February 4-5, 2016
Join over 500 fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, Thrillist, Forrester, Elite SEM, Lego, Home Depot & more.
Check it out!How hacking hurts your website’s ranking in search results Customer journey from search to checkout - Star Wars: The Force Awakens tickets Why you shouldn’t forget to update your Universal Analytics tracking codes Click-through rate (CTR) might beat PageRank for Google’s top search results 26 content amplification triggers to help increase engagement Spotlight: DuckDuckGo's Gabriel Weinberg How links could be online marketing’s most important KPI in 2016 How to completely dominate Google's first page Exploring the correlation between social media and search rankings 12 good, bad and ugly web design trends for 2016 Follow SEWEventsConnect by SEW, Miami
February 4-5, 2016ClickZ Live Jakarta
March 16-17, 2016ClickZ Live New York
April 11-13, 2016ClickZ Live London
Spring 2016More EventsResourcesPersonalization in Email Marketing: Key Tips for 2016 and BeyondTag Management Fundamentals for MarketersBoosting Marketing Agility with Enterprise Data & Tag ManagementBeyond ROI: Showcasing the True Impact of Mobile MarketingCustomer Experience Optimization ReportMore Resources

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