Six of the most interesting SEM news stories of the week

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SEW | Daily
December 14, 2015Six of the most interesting SEM news stories of the week
This week: changes to structured snippets, a new feature on YouTube, online ad stats and Bing is going to decide what you’re having for dinner.App interstitial ads: what Google’s crackdown means to you
You may remember a few months back, Google mentioned that by showing giant, screen-covering ads for your app to mobile visitors it may lead to a ranking decrease.Click-through rate (CTR) might beat PageRank for Google’s top search results
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google, we can assume it has a lot of click data to play around with on page one but much less after that point.Why you shouldn’t forget to update your Universal Analytics tracking codes
With Google announcing that it will be retiring its classic Analytics, if your sites and apps are still using old and outdated tracking codes and libraries, you’re going to miss out.26 content amplification triggers to help increase engagement
There’s so much content out there these days that it can be difficult to cut through the noise. You really need to go the extra mile to make an impression.Join SEW at Connect | February 4-5, 2016
Join over 500 fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. Speakers include: Google, OpenTable, Thrillist, Forrester, Elite SEM, Lego, Home Depot & more.
Check it out!How healthy is your location data? Six things I learned launching a MarTech startup Spotlight: DuckDuckGo's Gabriel Weinberg How links could be online marketing’s most important KPI in 2016 How to completely dominate Google's first page Exploring the correlation between social media and search rankings 12 good, bad and ugly web design trends for 2016 The power of nothing: three lessons from Cards Against Humanity and the killing of Black Friday Brand name bidding: should you buy ads for your brand terms? Seven of the most interesting SEM stories of the week Follow SEWEventsConnect by SEW, Miami
February 4-5, 2016ClickZ Live Jakarta
March 16-17, 2016ClickZ Live New York
April 11-13, 2016ClickZ Live London
Spring 2016More EventsResourcesPersonalization in Email Marketing: Key Tips for 2016 and BeyondTag Management Fundamentals for MarketersBoosting Marketing Agility with Enterprise Data & Tag ManagementBeyond ROI: Showcasing the True Impact of Mobile MarketingCustomer Experience Optimization ReportMore Resources

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