🎛️ Six most-read SME articles from 2022

Good morning, Marketer, what do you want to learn this year?

You all wanted to find out about a lot of different things in 2022. Last year’s six most-read articles written by our subject matter experts included headless web content management, B2B GTM strategy to Google Analytics 4, AI-powered writing tools and much more.

Those six were written by:

The variety of subjects shows the depth of your interests and the expertise of MarTech’s fantastic group of SMEs. They provide excellent, must-read, how-tos, tips and insights every day. Thanks to all of you for the awesome content. We’re looking forward to more in 2023!

Constantine von Hoffman,
Managing Editor

What marketers need to know to prepare for 2023

Working on your 2023 strategies? Here's a look at what to think about when planning for the coming year.

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The future of headless web content management

A modern enterprise, particularly a large one, needs headless and coupled publishing capabilities.

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Create a B2B GTM strategy that buyers, execs and revenue teams love

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.

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Customer segmentation models to improve the performance of loyalty marketing campaigns

Segmenting your customers is critical to your success.

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How to achieve brand dominance in 2023

Brand dominance isn’t necessarily about making the big bucks. Brand dominance is about being the source. Learn how to become the one place where people go for expertise, advice, inspiration, encouragement or tactical strategy.

Register here!

GA4: What marketers need to know for a successful transition

Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.

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8 major email marketing mistakes and how to avoid them

Personalization isn't the goal, it's a tactic to achieve the goal.

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Email marketing is always changing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

Learn more.

17 AI-powered writing tools and how to make best use of them

We looked at the 17 most popular AI-powered writing tools. Here's what you need to know about using them to create content.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

Start discovering now

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