Six ecommerce advertising predictions for 2023 ClickZ Advisory Board Member, Jamie Bolton predicts the TikTok advertising boom, Pinterest cementing its status as a top-of-the-funnel channel, and more.
ClickZ Daily: Jan 13, 2023 |
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| Good morning, ClickZ Advisory Board Member, Jamie Bolton shares how brands can leverage key trends for 2023 to drive success in the ecommerce advertising space. Wondering what makes these predictions worth a read? These are backed by data insights across European and North American ecommerce brands. Jamie also highlights core elements related to each prediction that will put you in a unique position strategically. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Analytics Jamie Bolton How brands can leverage some of the key trends for 2023 to drive success in the ecommerce space |
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Customer experience Benjamin Broomfield "Understand their purchase behavior, their values, and what they love about the brand. Learn why they buy from competitors to identify any areas missing from your offering." Read more |
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| Social Ed East Advertisers and brands will need to be patient with the metaverse. Brands may need to redirect or pause 2023 ad spend in the platform until it has been refined. Read more |
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| Digital Leaders Benjamin Broomfield Whether you plan to spend the next twelve months breaking down siloes or building up a social media presence, now is the time to embrace shared learning within the digital marketing communities. What better place to start than by listening back to Marketing Masters Season 2 over the holiday break? Read more |
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| Recession Matt Rhodes "Marketers often ignore CX in the recession literature - likely due to it not being a top marketing priority when we had the last great recession. However, in times when a recession stretches consumers’ money and time, offering an easy, convenient, and frictionless experience can deliver real, meaningful value to them." Read more |
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Marketing Masters Podcast |
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Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
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| Marketing Technology Benjamin Broomfield A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Download now |
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| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
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Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
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| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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