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Ad of the Day: Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World A partnership with St. Jude Children's Hospital By Gabriel Beltrone Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in a manner of speaking, thanks to ...
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| Brandshare Content From Cardlytics | | |
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How 2 Leading Retailers in the Thriving Arts-and-Crafts Game Compare Side-by-Side Michaels and Hobby Lobby face off By Robert Klara The arts and crafts business grew 7 percent last year, and some say it's recession proof. Where are all the crafty critters spending their money? Probably at one of these two leading specialty retailers.
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Chris Matthews on What The West Wing, House of Cards and Veep Get Right About Politics Plus, his daily reads and go-to columnists By Emma Bazilian Specs Age 70 Claim to fame Host of MSNBC's Hardball With Chris Matthews (weeknights at 7 p.m.) Base Washington, D.C. Twitter @HardballChris
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Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways 76% change their minds By Christopher Heine Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today. Fickle to the point that 76 percent of shoppers change their mind about which brand to purchase thanks to a ...
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| Brandshare Content From The Trade Desk | | |
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Why Agencies Should Spend More Time and Effort Retaining Their Strategy People Survey says 40% plan to move jobs within 6 months By Katie Richards The ad industry is losing more talent than it's gaining, according to a LinkedIn study—"The Truth About Strategy Talent"—done in partnership with the 4A's. In 2015, the ad industry ...
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What Media Planners Can Do About Dramatically Shifting Video Viewing Habits On-the-move consumers are taking impressions with them By Barry Frey For advertisers, consumers have become a moving target. Literally. Our society is more mobile, active and urban than ever before. Higher skilled workers are moving to urban areas, as are many corporations like GE, ...
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TBWA's Media Arts Lab Has Its First New Creative Lead on Apple in 16 Years Brent Anderson replaces Duncan Milner By Patrick Coffee TBWA\Worldwide announced today that Brent Anderson will be leading the Apple business as chief creative officer of the dedicated TBWA\Media Arts Lab unit. This marks the first change atop the account in 16 years.
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