Shrinking marketing budgets: What marketing leaders can do Five actionable pointers from Deborah Womack, Associate Partner, Marketing Transformation Ernst & Young LLP
ClickZ Daily: June 13, 2022 |
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| Good morning! In 2022, CMOs and marketing leaders are facing tighter budget squeezes and higher demands than ever before. Every last drop of value has to be drawn from each customer engagement as brands look to provide meaningful experiences for customers with a budget almost half that of 2020. Deborah Womack, Associate Partner, Marketing Transformation at Ernst & Young LLP, provides five (and a half) actionable tips marketing leaders can begin putting in place immediately to ease this strain. |
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Change management Deborah Womack |
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Advertising & Promotion Luis Navarrete Gómez How to get the strategy, technology, and value of change right Read more |
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| Brand awareness Benjamin Broomfield The ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minority communities is shifting, how brands are tracking it, and technology's role now and in the future Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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