Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick.
Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick.
Klarna has started to use AI for ideation, image creation and translation efforts to create more personalized campaigns for consumers across the 45 markets that it operates in currently.
B2B and business marketers often need help connecting effectively with small and medium-sized business accounts. Some of this is due to the difficulty in reaching SMBs effectively with the tools available. Through Intuit’s SMB MediaLabs, business marketers can reach business audiences based on Intuit’s first-party data, taking their marketing efforts to another level with accuracy and efficiency. This first-of-its-kind B2B media network is focused solely on small businesses, leveraging unmatched data via Quickbooks to reach SMB audiences for ultimate success.
Amid a transforming media ecosystem, advertisers are turning to ad tech partners for tools built for the modern advertising landscape, but evaluating their partners’ capabilities is crucial for success.
Programmatic marketing has its fair share of issues. But the fact is that publishers continue to depend on the revenue they get from programmatic advertising.
Sifting the hundreds of thousands of tech products available to create the best tech stack that makes sense for your workplace and ensuring it’s future-proofed, is time-consuming.
