When not to target the multicultural consumer

Dive into the ROI of a multicultural shopper marketing campaign with Barrett and Welsh's CEO Ishan Ghosh and find out if your brand should be investing in distinct markets.

Ishan Ghosh
Partner, CEO
Barrett and Welsh

With the cultural mosaic of Canadian consumers becoming more complex, it's challenging to know whether your existing advertising is really winning this market.

Is your budget large enough to finitely target the multicultural market? Is it really necessary? Will the ROI be significant enough? Answers to these questions and more will be discussed in depth along with how-to and when-to tips to influence the multicultural shopper.

Andrea Bell
Head of Mindset, Strategic Insights
and Executive Editor, Americas
WGSN

Renowned trend spotter, global forecaster and Head of WGSN Insight Andrea Bell, shares the top drivers and sentiments that will shape retail in the upcoming years as she unveils key insights from the latest consumer trend report - "The Future Consumer: How will people shop differently and what will they expect from brands in 2021?"

April 29-30
Arcadian Court, Toronto

For registration inquiries, contact:
Lia Minquini • [email protected] • 416-408-2300 x282

For sponsorship inquiries, contact:
Lisa Faktor • [email protected] • 416-408-2300 x477

Sponsor

Exhibitors

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