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Should you in-house or outsource paid search?
In-housing is a growing industry trend at the moment with big brands like P&G and Vodafone cutting their agency rosters and taking more of their media buying in-house. But when does it make sense to in-house your paid search, and should you follow suit?
Graduate marketing salaries in the UK fell 7.5% in 2018
The graduate salary drop is particularly concerning given recent research has found marketing is unlikely to be viewed as a career option among UK students. Read more findins from our salary survey.
Will Tesla succeed with its new online-only sales model?
As Tesla announces plans to shutter showrooms, Patricio Robles asks whethere automotive customers are ready.
A day in the life of… VP Product at Searchmetrics
Malte Landwehr is VP of Product at Searchmetrics, an enterprise SEO and content marketing platform.
10 of the best digital agency websites
Agencies are often too busy working on other people’s digital products to actually sort out their own websites. However, there are plenty of good agency sites out there. And we’ve selected 10 of them.
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Featured Reports
2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
 
Skills of the Modern Marketer
Based on an extensive study of 500 marketers and a review of the academic and professional literature, this report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
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Econsultancy
 
In today’s competitive digital landscape, it’s more difficult than ever to stand out from the pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and conversion.
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Training
Masterclass: Customer Experience (CX) (3 days) 
London, March 13-15
Masterclass: Advanced CRM Strategies (3 days) 
London, March 19-21
Multichannel Marketing and the Customer Journey
London, March 26
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Econsultancy
 
Ask not what brand management software can do for you, but what your brand can accomplish with the right brand management software. Learn what your brand can do with the right tools in hand and what features to look out for, but most importantly, what those features will empower your brand to accomplish.
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Latest Jobs
Michael Page Digital
Advertising Operations Executive
EMR
Marketing Automation Manager
Michael Page Digital
Online Copywriter - Temp
Better Placed
SEO Copywriter
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