John,
All the shiny toys.
That’s a benefit of being a marketer at a big company; you’re more likely to have access to a robust technology stack than small company marketers.
Our latest chart article looks at those differences, and where marketers from both size companies are investing – Technology Investment Chart: High-revenue businesses prefer web marketing tech 13% more than low-revenue businesses.
Read on to see data from 350 organizations, along with expert analysis from guest reporter Heather Fletcher, Senior Content Editor, Target Marketing magazine.
Here’s to smart tech investments,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
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