An inside look at 3 tests: Checkout flow, user testing-derived design, and impact of phone number placement View in browser
        
John,

One of the requirements for working at TravelPass Group is a customer focus, and nowhere is that more evident than the company’s approach to its website.

Today’s case study provides an inside look at how that customer focus has translated to successful website approaches – Conversion Rate Optimization Case Study: How a travel website doubled website conversion rates in one year.

Read on to see the results from checkout flow, user testing-derived design, and phone number placement tests.

Here’s to your website success,

Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute

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