Layering and sequencing your brand’s value prop on the homepage and beyond View in browser John, Communicating a value proposition is a journey. Be wary of overwhelming customers with too much, too soon… or assuming they’re ready to understand your company’s value prop when they’re not even sold on the overall category yet. We address value proposition communication today on the MarketingSherpa blog – Ask MarketingSherpa: Value proposition layers versus communicating the value prop concisely Read on to see our response to a question a MarketingSherpa reader emailed in about value prop for a site redesign. Daniel Burstein Senior Director, Content & Marketing MarketingSherpa and MECLABS Institute P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. 3 Ways to Maximize our Research:  Free Reports   Online Learning   Research Partnerships Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding [email protected] to your Safe Sender, White List or Address Book. The B2B Marketing Newsletter is published by MECLABS. You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters. We protect your privacy 4315 Pablo Oaks Court, Jacksonville, FL 32224, United States © 2019 MarketingSherpa LLC