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DAILY SCOOP
Shell responds to accusations of ESG failure, YouTube CEO takes a stance on abortion rights and how Americans think about being ‘back to normal’ post-pandemic
Also: The head coach of the Golden State Warriors dedicated his press conference to voicing his anger and frustration over gun control laws.
DIVERSITY AND INCLUSION
On the 2-year anniversary of George Floyd’s murder, let’s pause and reflect
Remember Floyd as a person and reflect on how your organization has honored its promises.
EXECUTIVE COMMUNICATION
How to navigate the jump from executive communications to thought leadership
Read on for tips about how to think about the balance between executive comms and thought leadership.
PR INDUSTRY
How to conquer nerves for public speaking
Here’s the PR pro’s guide to settling into important opportunities to share your message with a crowd.
EXTERNAL COMMUNICATIONS
How NASA uses mixternal communications for moonshots and turkey trouble
Breaking down silos delivered better comms for internal and external audiences.
Walmart responds to Juneteenth product criticism, State Farm cancels LGBTQ+ children’s book program and who is driving TikTok’s growth
Also: Marvel releases new trailer for latest “Thor” movie.
THE WORKPLACE
Most would take working from home over getting a raise, Ragan survey says
The Ragan Salary Survey mostly polled those who work in communications, but there are valuable lessons here for all wellness professionals.
RESEARCH SNAPSHOT
Getting reporters’ attention the No.1 barrier for media relations
Our recent survey looks at how PR pros see the future of media relations, its value to the business and top challenges.
A DAY IN THE LIFE
‘Good PR isn’t spin,’ says Prosek’s Jim David
We caught up with David to get his take on the current work of a PR pro and how he sets himself and his team up for success every day.
Meta promises more ad transparency, Jif recalls contaminated peanut butter and Americans’ shifting views of LGBTQ+ neighbors
Also: The Cincinnati Zoo aims to educate on World Turtle Day.
MEDIA RELATIONS
3 timeless tips to score more press
There’s a reason journalists think PR pros spam them. Here’s how to change their minds, build better relationships with the reporters you pitch—and a better collection of clips.
THE CONSULTANT IS IN
The SEC securities fraud lawsuit affects your sustainability report. Here’s how.
The agency’s securities fraud lawsuit presents extreme facts but offers lessons for communicators of every company.
EMPLOYEE ENGAGEMENT
How to encourage employee-generated content
Learn how to use employee-generated content (EGC) to fuel employee retention, engagement, and recruitment.
CASE STUDIES
Goop’s controversial 'Diapér’ stunt: 4 lessons for PR pros to consider
Whether you think the stunt was brilliant or a flop, there are takeaways for your next campaign.
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