Whatâs going on here? Appleâs sales and profit surpassed Wall Streetâs expectations, but the tech iconâs hardware business left a lot to be desired. What does this mean? Apple mightâve delivered better-than-expected sales and profit â but dig a little deeper, and thereâs more to the story. Appleâs profitable service business led by example, making 16% more revenue in the third quarter than the same time last year, thanks to hardy App Store spending, revamped iCloud plans, and a steady flow of AppleTV+ subscriptions. That helped pull up profit margins, sure, but then hardware soured the story. Double-digit declines were already predicted for Mac sales because of tough competition, but reported sales for the quarter still managed to disappoint, falling over a third from the same time last year. Why should I care? For markets: Chinaâs trying out minimalism. Appleâs been banking on the iPhone 15 to give the hardware department a lift. And while the firmâs initial comments seemed to suggest that the newest model was doing better than the iPhone 14 did at the same time last year, thatâs only based on the first week of sales. The following weeks and months might not be as kind: competitionâs tough in China, with local competitors like Huawei doing their best to win budget-conscious shoppersâ hard-earned cash. So if Apple wants to really invigorate its hardware business, the recent release of new M3 chips will have to be something really special. The bigger picture: Thanks, banks. The Federal Reserveâs recent decision to pause interest rate hikes is a welcome relief for stocks, especially tech ones. Higher interest rates dent the present value of their future cash flows, which is what investors use to value stocks. Plus, lower interest rates relative to other major economies will weaken the dollar, which makes US products and services cheaper for foreign customers. Thatâs a win for tech companies that make a lot of their money internationally â weâre looking at you, Apple. |