Plus, why personality data is key to scalable B2B marketing
| This holiday season, we’re seeing more AI agents being used to handle high traffic volumes. On Cyber Monday, Salesforce saw genAI and agent use jump 26% over the previous week. But what does it mean, practically speaking, for a marketer to deploy these AI agents? Editor-at-Large Kim Davis spoke with appliance company SharkNinja to find out just what the process is like. And also today, contributor Scott Gillum outlines why personality data is key to scaling personalized B2B campaigns. Chris Wood
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| Salesforce | | | Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities. | | |
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| B2B marketing | | | Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success. | | |
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| Marketing artificial intelligence (AI) | | | Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says. | | |
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| Ecommerce | | | Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit. | | |
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| MarTech webinar | | | Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. It’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already. | | |
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| Retail media networks | | | This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. | | |
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| Email marketing | | | Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it. | | |
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| MarTech webinar | | | Get expert advice on how deliver the right message to the right audience at the right time across email, social, SMS, digital ads, and more. | | |
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| Search marketing | | | Sponsored by Semrush, written by Veruska Anconitano & edited by Nichola Stott Over the years, latent semantic indexing (LSI) and latent semantic indexing keywords (LSI keywords) have been among the most debated issues among SEOs and marketers. There’s still no clear consensus on whether LSI and LSI keywords in the context of search engine marketing […] | | |
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| Free industry report | | | Discover the latest trends in stack management, tool adoption, and more in the 2024 MarTech Replacement survey. Download your free copy | | |
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MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). NEW! The Evolution of Online Search After ChatGPT. Explore key trends driven by ChatGPT and other generative AIs in a report from Semrush and Statista. | | |
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