Shake Shack returns PPP loan; Lessons from APCO's Margery Kraus; Social media tips during this crisis; and more

DAILY SCOOP

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

Also: Instagram founders’ website tracks COVID-19’s spread, Facebook launches ‘care’ emoji reaction, celebrities make ‘quarantine wine,’ and more.

LEADING NOW

APCO Worldwide’s Margery Kraus: ‘This crisis will expose what’s no longer relevant’

This agency leader says the CEO is perfectly positioned to be the “steady hand” on the when during the COVID-19 pandemic. Honesty, without hysteria, is paramount.

THE CONSULTANT IS IN

5 tips for building strong social media communities during difficult times

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience.

COVID-19

Should your brand speak up during a global crisis?

Here are three questions every PR pro should be asking about their brand right now.

COUNTDOWN

Crucial parts of holding statements in crisis PR

When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.

CRISIS COMMS ROUNDUP

Rethinking remote work, focus on digital channels, and balance hope with caution

Here’s a roundup of the week’s crisis communication news for communicators.

PR DAILY AWARDS

Did your media relations efforts build beneficial relationships?

Enter PR Daily’s Media Relations Awards to showcase your campaigns that earned clicks, shares and coverage. The entry deadline is May 8.

DAILY SCOOP

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.

THE WORKPLACE

Your work-from-home photos of the week

We asked and you answered. Here’s a look at the home offices of communicators far and wide.

PR DAILY AWARDS

Don’t miss next Friday’s Nonprofit Awards entry deadline

Share your powerful nonprofit communications campaigns, events, partnerships and content. The entry deadline is next Friday, April 24.

MEDIA RELATIONS

7 deadly PR truths from ‘Tiger King’

The Netflix documentary offers more than entertainment for viewers. Here are some communications takeaways from the cultural phenomenon.

DAILY SCOOP

Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%

Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.

COVID-19

Red Havas’ CEO: 'Optimism needs to be felt’

Make sure employees can see a path forward, but don’t offer speculation where you don’t have hard data. Here’s how you can prepare for a quick recovery.

COVID-19

How communicators are giving back during COVID-19

Here’s a look at how several organizations are giving back to their community, industry and workforce. Are you proud of your or your employer’s efforts? Let us know.