An unpredictable founder and the high-stakes fallout from a botched IPO have turned WeWork into an irresistible business story. And business news publishers are cashing in.
| WeWork fever has gripped the business media world. And that mania has been good for business. The past month's WeWork drama -- everything from a pulled IPO to founder Adam Neumann's many eccentricities -- has been catnip for publishers, as readers lap up the latest twists and turns of what's become one of the more bizarre business stories in recent memory. Read more below. An unpredictable founder and the high-stakes fallout from a botched IPO have turned WeWork into an irresistible business story. And business news publishers are cashing in. At Digiday's Media Buyer Summit this week, pharmaceutical company Bayer shared how it set up its team in its second year of in-housing programmatic. For business publications like Forbes, Reuters, The Wall Street Journal and Bloomberg, the business-to-business event space is becoming a source of growth that drives engagement with tangible versions of the brand, and creates a new product to sell. Digiday spoke with Telegraph Media Group CEO Nick Hugh about the publication's next goal of reaching 10 million registered users and 1 million paying digital and print subscribers by 2023. Other things to know about At last year’s Digiday Video Awards, we recognized E! Entertainment, Complex Networks and Yahoo Sports in categories including Best Snapchat Show, Digital Studio of the Year and Most Valuable Streamer. Check out the full list of past winners and submit your entry here. Ironing out a solid e-commerce strategy is a dire necessity for independent DTC brands. For travel clothing brand Paskho, the solution was an AI-driven marketing intelligence approach. Sponsored by MiQ. | | |
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howdy! | Sponsored by Bannerflow | | Survey: Is an in-house media strategy wise for brands? | | From media buying to creative, some marketers swear by in-house marketing. But in private, other marketers say their companies are taking on too much. Take this anonymous survey and tell us what you think. | | |
howdy! | Sponsored by Integral Ad Science (IAS) | | State of the Industry research: The state of brand suitability | | According to new State of the Industry research, brand suitability (a term that accounts for factors like location and demographics) is emerging as a top concern for digital media pros. In 2020, marketers say it will be just as important as brand safety. Read the report to learn why. | | |
howdy! | Subscriptions | | The Guardian launches subscriber-only, ad-free daily app | | “This [app] is one of the first building blocks toward growing digital subscribers. Contributions have been a great success but we also need to tap into the importance of digital subscriptions,” said Juliette Laborie, director of digital reader revenues at The Guardian. | | |
| Sponsored by LiveRamp | | Webinar: How to authenticate behavior without third-party cookies | | New browser restrictions have made third-party cookies less accessible, but publishers now have different tools to track on-site behavior. Join the webinar to learn how to improve overall performance even as third-party cookies disappear. | | |
howdy! howdy! | WTF Programmatic | | WTF is SupplyChain Object? | | While great in theory, the reality of SupplyChain Object’s role in reconciling ad tech’s issues is debatable. |
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