According to Exchangewire, 93% of marketing heads have changed their strategy based on brand safety concerns. Indeed, it's one of the most critical issues for the media community to grapple with, from both a buyer and seller point of view.
The handling of consumer data in a digital environment is a crucial conversation, and we'll look at how the most forward-thinking advertisers are constructing their own safety profiles to defend themselves and protect their data while simultaneously scaling their campaigns - and how smart digital publishers are in protecting their clients.
Click here to view all panels and register your team before June 29th to save $200/ticket - seating is limited.