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More than seven months into the pandemic, ad spending is still all over the board. Digital advertising is seeing growth, broadly speaking, but traditional media is suffering, Street Fight reports.
Personalization is about making the customer feel special. Hyper-personalization is focusing on an audience of one for each and every customer, each and every day, Forbes reports.
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The original version of this WardsAuto article incorrectly quoted Ford CEO Jim Farley as saying Ford would price some battery-electric vehicles as low as $20,000. The story has been corrected.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives. And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at [email protected]. OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out. Now for the legal stuff...
