In a Wards Q&A, Ally Insurance President Mark Manzo talks about service contracts remaining important even though people are rethinking their driving needs.
Service department marketing that turns KBB.com visitors into service customers If increasing your dealership’s service revenue is part of your business strategy, becoming a Featured Auto Repair Center on KBB.com should be, too. Kelley Blue Book® Featured Auto Repair Center can help your dealership retain the service customers you have while generating a steady stream of new business. Learn more
“When people see that van, and the doors open, and they hear that generator start up, they want that service,” says David Bergamotto, service manager for Park Avenue BMW of Rochelle Park, NJ.
“The results of the survey found that dealers remain largely optimistic about the valuation of their dealerships over the next 12 months, despite the economic turmoil associated with COVID-19,” according to the 2020 Kerrigan Dealer Survey report.
