WardsAuto Dealer Edition
WardsAutoDealer Edition

OCTOBER 25, 2016

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Dealership Service Advisers Should Sell F&I's Pre-Paid Maintenance Plans

The sales department can help the service department, and vice versa.

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Park your inventory in front of real buyers.
8 out of 10 Autotrader shoppers buy their vehicle within 6 months. Pretty great, right? If you’re serious about reaching these soon-to-be car buyers, let us help drive them to you.

‘This Car Is Amazing!’ So What?

New CDK research identifies top words and phrases that are more likely to convert a car shopper into a buyer. (“Amazing” ranks low.)

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Just Say ‘No’ to Meetings (Or Lots of Them, Anyway)

A manager’s job is to train, educate and develop staffers, not to attend endless meetings.

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Motivate Car Dealership F&I Managers

How gain a sense of direction (and lose weight).

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Dealerships Use RFID to Connect With Service Customers

Two things are important, says auto consultant Brett Coker. “First impressions and last impressions.”

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WardsAuto F&I Resource Center Sponsored by Ally

Sales over training. Find out the results of a 1-question poll of dealers.For this and much more, visit our go-to resource for F&I professionals

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Video: Autoline Daily

Industry news of the day.

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Subaru 1-2 in Most Engaging Auto Ads Rankings

The top-rated Subaru ad takes a serious approach to safety, while the No.2 spot, also a Subaru ad, is more lighthearted.

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