🎛️ Semrush acquires Third Door Media, including MarTech

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Oct 17, 2024

In case you missed yesterday’s announcement, Third Door Media, the company that publishes MarTech and produces the MarTech Conference, was acquired by Semrush.

What does this mean for MarTech moving forward? I’m pleased to tell you that we will continue to be an independent platform and a premier destination for understanding the intersection of marketing and technology.

You might wonder why Semrush, a SaaS martech platform, is buying a media company. Beyond software, Semrush understands the value of investing in content and education for marketers. In recent years, the company also acquired Backlinko in 2022, Traffic Think Tank in 2023 and Ryte and Exploding Topics earlier in 2024.

Both Semrush and Third Door Media are proud to serve marketers with tools and insights, helping them get better at their jobs. And now we’ll be doing it together.

Mike Pastore
Editorial Director

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Semrush acquires Third Door Media, including MarTech

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