WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

APRIL 19, 2018

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Selling Cars in Disruption Age

For many dealerships, adapting to meet the demands of an evolved consumer base can overwhelm, but it doesn’t have to.

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General Motors: Maven, discusses how there is no substitute for scaled experience
Akshay Jaising, Regional Manager at Maven, will discuss how their public/private partnership model is enabling the future of mobility. He’ll also focus on insights from the Chevrolet Bolt EV deployment in Maven Gig fleets. Other future mobility track headliners include: PSA North America, Faraday Future, and Harman. Register by 5/4 and save 30%: http://tlsummits.com/automotive-cx-summit-2018/

Predictive Analytics Company Expands Into Conquesting

“Predictive analysis changes the way cars are sold,” says automotiveMastermind's Marco Schnabl says. “It’s better for everyone, not just the customer."

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Not Moving Fast Enough, de Nysschen Out at Cadillac

The luxury-brand veteran had prodded dealers to amp up the customer experiences.

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Buick Hopes Encore Owners Will Buy Up to Envision

The 1-2 step goes like this:First get buyers into the compact CUV, and then on the next go-around of their buying cycle put them in the midsize companion.

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