“Sell-Out Shows With Gigantic’s Five Tips To Master Social” plus 1 more |
| Sell-Out Shows With Gigantic’s Five Tips To Master Social Posted: 26 Jul 2018 11:00 PM PDT With hundreds of shows on sale weekly and 3.5 million tickets sold in the last five years, Gigantic is one of the UK’s best-known independent ticketing agencies, selling tickets to big events such as Ed Sheeran, Reading & Leeds and Download Festival. Driving ticket sales through exciting social media campaigns and engaging with music fans is the responsibility of social media guru, Elizabeth Gracie. She knows exactly what it takes to sell-out shows with social. “Our most successful social campaign is the introduction of our #GiganticGigGoer family. We aim to build more online relationships with music lovers, encouraging them to share photos, videos and music experiences with each other all in one place. “This is the start of a great community of gig goers coming together and will lead to bigger things, including competitions, blogs, social media takeovers, interviews and much more. We have received great engagement so far on Instagram, with over 300 gig photos added to the hashtag. This campaign has created around 700 impressions per post and we can only hope it will continue to grow with the growth of our awesome gig goer family.” 1. Have fun The best advice I have ever been given is to have fun! It doesn’t matter what you are doing, you are more likely to see benefits and success from applying this at the start. Whether you are content creating, thinking of social strategies, researching your audience or simply just engaging with followers; if you don’t have fun doing it how do you expect your followers/customers to? You’ve got this! 2. Be consistent Keeping your social media profiles consistent is key to building your online presence successfully. You should consider the tone of voice and the style you want to be recognised by. Make it stand out and stick to it. A major part of being consistent is making sure you reply to comments, questions and overall engagement - i.e anything you are tagged in. This helps build a community where users feel they can keep coming back, ask a question and get a reply if they need help. 3. Engage Keeping up with engagement on social media is very important! Never hesitate to reciprocate and respond to someone who has taken time out of their day to engage with your content. Create relationships and trust with your followers; word of mouth marketing is very successful so give them something to talk about. This will benefit your follower growth more than you realise. Don’t forget you can be creative with it and use it as a chance to show off your/brands personality by using emojis or gifs, people are more likely to engage if it shows a person behind the account. 4. Effective content Choosing and creating content can be very overwhelming but remember quality over quantity always wins the race! Without realising most people tend to scroll through social media platforms without taking anything in. So, you need to stand out with eye catching images that fit the brands aesthetic; using complimenting colour palettes is a good way to start. Keep up to date with trends but don’t follow them all; be aware of trends that fit you or your brand. You don’t want your followers to get confused with the personality, get bored and unfollow you. Encourage people to share their experiences with you by using a hashtag you have created or simply tagging your handle; you then have the chance to reciprocate the engagement. By doing this you have access to user generated content (UGC) all in one place; it makes it A LOT easier to locate and share across your channels. The more people you have promoting your brand within their own content, the better! 5. Adjust to the algorithm With the latest change in a Facebook algorithm it is more important than ever to grow an organic and engaging community. With the reintroduction of family and friend content priority, brands have seen a decline in organic reach. Use this as a chance to use your content to create meaningful interactions. This helps posts get better reach, higher engagement and in turn makes the organic reach much better. Organic reach has dropped massively with some pages getting as little as 1.5 per cent organic reach to their followers. For example, a page of 100,000 people means only 1,500 of these would see a post organically. If you can build an organic engaging community then that will be much, much higher! If you use all the points I have made as a foundation for your social media, you will see the benefits. Be consistent, engage, use effective content, adjust to the algorithm and for goodness sake don’t forget to have fun!
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| 7 Easy Steps To Getting A Job At A Record Label Posted: 25 Jul 2018 04:00 PM PDT Like any other business, record labels need quality employees. Likewise, bands need good record labels, primarily because of how much time it takes to get everyone in the band together, hone skills, write good music, and learn how to perform. With the internet and affordable software at everyone’s fingertips, it’s true that the DIY approach is gaining ground for musicians. But you’ll be hard-pressed to find a successful band that isn’t on a record label. It takes a ton of effort to be a good band. Record labels do the things that bands don’t have the time and resources to do. Are you attracted to the industry side of music? Are you a musician yourself? Do you find yourself attracted to the music scene wherever you go? Working at a record label might be just the right fit for you. Here are the steps to make it happen. Get to Know People in the SceneFirst and foremost, you want to know what it takes for bands to operate. Hang out at venues, chat with musicians and promoters, talk to booking agents and talent scouts, meet producers, marketers, and graphic artists — immerse yourself in the world of music. Getting to know the local scene has the added bonus of networking. If there are any local labels, this is how you’ll find out about them. Educate YourselfYou’ll want to know the technical aspects of what bands do — in that sense, it doesn’t hurt to be a musician and start a band (if you haven’t already). You want to know the technical jargon, and you want to know the hurdles bands face. Band life is a great way to build a network and learn things from people already working in the music business. If you’re not the artist type, befriend a band, find out what they need help with, and offer to give them a hand. Educate yourself on the industry, too. You can find a lot of industry information on Music Think Tank. The education section of the Kobalt blog is also helpful (Kobalt is a music publishing, recording distribution, and neighboring rights platform) for understanding the current state of the music industry and artist rights. Musicindustryhowto.com is an advice site for every aspect of the music biz and it’s worth checking out, as is musicbusinessworldwide.com. Glean broad knowledge of the music world from the artist and industry perspective. Next, consider what specialty you might want to aim for. Identify Your SpecialtyAfter you’ve spent time in the scene and gained some broad knowledge of the industry, it’s time to ask yourself where you want to go with this. By now, you’ll have a pretty good handle on what your passion is, whether it’s marketing/promotion, booking, administrative (finance and accounting), A and R (artist and repertoire), production/recording, events, publishing, or band management. Consider Getting a Degree if Your Specialty Requires You to Have OneIf you want to work in a label’s marketing department, it will help to have a degree in marketing, PR, or communication. If you’re into the visual aspect, a degree in graphic design could also land you in the marketing department, and you could get a job designing record covers and posters. If you’re interested in live music and recording, a degree in sound engineering will serve you well. If you’re interested in the administrative side, get a degree in business admin. If you’re finance-oriented, get a degree in accounting, bookkeeping, or finance. Do some research on the different degrees available. Some universities offer a Bachelor of Science in the Music Industry, which can include general education, writing, musicianship courses, and foundational business courses. Throw an EventThrowing an event is a great way to get perspective and practice when it comes to the marketing and organizational aspects of what record labels do. Although you’re now aware of your preferred specialty, it helps to understand a label’s role in making things happen live. Be aware of the pitfalls to avoid when planning an event. You need to know how much it will cost, therefore how much you should charge for tickets. You need to know who should be involved — it’s not a good idea to do everything yourself unless you absolutely have to. Basically, throwing an event will give you good practice with the following: ●Engaging bands and liaising with visual artists (you’ll need fliers, posters, and swag) ●Arranging a venue and corresponding with venue personnel and a sound engineer ●Doing promotion and creating promotional products (swag) ●Doing publicity during the event (radio, social media) Most importantly, you’ll find out what it takes to make bands and fans happy. Apply for Internships
If there’s anything record labels need, it’s unpaid interns. All joking aside, an internship is a great way to learn on the job. Do research on record labels in your area, but prepare yourself for the possibility of relocation. If you’re willing to relocate that’s a bonus because you could land a paid internship at a big label. Put together a great one page resume as if you’re applying for a regular position, not just an internship. The more a label can see how serious and on top of it you are, the better. Do a great deal of research on the label and its competitors, and let your knowledge shine during the interview.
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