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| Dear Colleague, Do you want to meet these companies who will be represented at the WardsAuto User Experience Conference on October 5? COMPANIES ATTENDING (partial list):
Don't miss your chance to meet representatives of these and many other leaders in the field of automotive UX. REGISTER NOW. There's limited seating left in many of the most popular panel discussions (see the list below). Make sure you sign up to attend your choice of sessions, and to make sure you get to experience these features: Morning Center Stage Discussion: Explore new ideas on blending UX and safety : Pocketsquare Design’s Dave Lyon will lead a discussion that compares and contrasts philosophies and designs, exploring new paths for UX designers and safety engineers to follow in the future. Panelists will include Jeff Greenberg, Senior Technical Leader at Ford Motor Company, Kristin Kolodge, Executive Director of Driver Interaction and Human Machine Interface (HMI) at J.D. Power, and Michael Tschirhart, Innovation Group Manager - Advanced Engineering at Panasonic Automotive Systems. Afternoon Center Stage Discussion: The Future of UX Design: Keith Nagara, director of the industrial and transportation design programs at Lawrence Technological University (LTU), will lead a chat featuring Emilio Feliciano, User Experience Designer at FCA. They'll explore where the automotive user experience is headed and give a preview of LTU student work for the WardsAuto UX Student Design Competition. Wards 10 Best User Experience Awards Ceremony: We'll call automaker UX design teams to the stage to accept their honors. Meet these UX influencers during the reception in the ballroom and throughout the day. Latest UX in Vehicles on Display: See the Wards 10 Best UX winners for yourself in the ballroom. Get inside and experience the features our judges selected as the best examples of UX available today. New Products and Technologies from Leading Suppliers: Our sponsors will show off their latest offerings and will be on hand to answer your questions. Peer Networking: Meet up with your colleagues from OEMs and suppliers, and make new connections. SUPPLIERS: want to present your technology to OEM buyers? Working with our partners at Pure Michigan Business Connect, we can connect you in one-on-one discovery meetings. Click here to sign up. PANEL SESSIONS featuring OEM and supplier UX experts: The New Auto HMI Will Be Everywhere. What Will it Look Like? Augmented reality, autonomy, visual monitoring, natural language recognition, gesture controls, holographic controls and even car-based drones are transforming the human-machine dialog in vehicles. What will this look like? (Choose this session when you REGISTER)
Connectivity continues to change every aspect of the automotive user experience. One thing that never changes is the demand to move data faster and more economically, whether it is downloading movies to the infotainment system, over-the-air vehicle software updates or connecting with the IoT. This session explores the latest strategies and technologies for boosting the speed and power of connectivity. (Choose this session when you REGISTER)
In this Pillar Technology facilitated workshop you will:Leverage design thinking and human-centered design techniques that can be applied in your daily work, walk step-by-step through a reusable format for running your own innovation workshops, and generate breakthrough ideas for our automotive future with industry experts. LIMITED SEATING AVAILABLE. (Choose this session when you REGISTER)
Machine Intelligence and Deep Learning: Where Will it Take Us Next? Artificial intelligence is predicted to transform industries like the previous technologies of steam and electricity did in earlier times. Where will AI take vehicles and the user experience both inside and outside the vehicle? (Choose this session when you REGISTER)
Whether consumers plan to inhabit a vehicle for 5 years or 5 minutes, it will be important for vehicles to impress drivers and passengers with beautiful design, smart surfaces, biofeedback and gorgeous OLED displays and lighting. Panelists will discuss the latest and greatest. (Choose this session when you REGISTER)
Advanced Driver Assist Systems, autonomy, weather mapping and security all are converging in the area of navigation, along with augmented reality-enhanced interaction with points of interest and passenger-specific connected applications. How is this technology going to evolve and coexist with increasingly sophisticated mobile device-based systems? (Choose this session when you REGISTER)
The vision of how humans will interact with self-driving vehicles, fellow passengers and the outside world remains highly speculative. Will they really be reading books or having face-to-face conversations? Panelists will take a more analytical look at how consumer wants and needs will evolve in the age of autonomy and discuss whether too much of the conversation is about what the technology can do rather than what people will expect. (Choose this session when you REGISTER)
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