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See the Quietly Lovely Norwegian Ad That Got 120 Million Views in a Week The story of 'The Lunchbox' By Roo Ciambriello We've heard it takes a village to raise a child, and a heartwarming spot is using that adage to find foster families in Norway. "The Lunchbox" opens on a familiar scene of schoolchildren eating lunch. But one boy's lunchbox is empty, so he kills time by wandering the halls and stopping at the water fountain...
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3 Automotive Brands Dominated Spending on New Creative Last Week Spending was highest during the NBA Finals By Erik Oster Need a new car this summer? Three automotive brands populated Kantar Media's list of last week's top spenders on national broadcast placement for new campaigns. Spending on new creative increased last week, with 594 advertisers devoting around $95 million on placement for new campaigns, an increase of nearly a third over the previous week's total...
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Delta Painted Exotic Locales on a Brooklyn Wall for Singles to Snap Selfies Like They’re World Travelers The 'Delta Dating Wall' is a partnership with Tinder By Tim Nudd Here's one of the coolest airline campaigns you'll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines, with help from Wieden + Kennedy New York, has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile--looking...
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A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember Showtime captures the character's duality By Tim Nudd We're suckers for advertising craft that cleverly embodies the brand message. Here's a great example from Showtime's in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the drama's title character. The first half of the spot is menacing, as actor...
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Equinox Extends LGBTQA from A to Z With a New Alphabet for Pride Month Thinking in spectrums, not clusters By Angela Natividad It's Pride Month! And every year, around this time, a certain kind of pundit hops on a soapbox to complain about how the term "LGBTQA" just keeps getting longer, and isn't that just ludicrous? Actually, it isn't. In fact, it's not nearly long enough. And a campaign from Wieden + Kennedy New York highlights why....
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Nike’s New Bandages for Kids Double as Comic Strips About Athletes Who Fall but Get Up Motivational storytelling from W+K Shanghai By Angela Natividad Remember those stickers the doctor would give you to make you feel "all better" about getting a shot? For Children's Day, Nike is kinda doing the same thing--via a Wieden + Kennedy Shanghai campaign called "Badge of Honor." Chinese parents wants their kids to play sports and have fun, but are naturally pretty worried they'll...
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