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| Adfreak | June 06, 2017 | | Today's highs and lows of creativity |
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See the Hilarious Viral Volkswagen Ad That the Automaker Was Very Nervous to Run Is comedy appropriate after the emissions scandal? By Tim Nudd Among the film entries doing well at this spring's ad award shows is this stupidly hilarious Volkswagen Tiguan ad from Germany, in which a guy tries to reverse his horse trailer into a parking spot--very poorly, much to the raucous amusement of the horses watching nearby. The spot, by Grabarz & Partner in Hamburg, picked...
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This Store Sells ‘Products of Tomorrow,’ for When Climate Change Really Gets Bad Don't forget your sunscreen By Angela Natividad In our most recent episode of World in Crisis (not a real thing, just the reality show we live in), the American administration opted to withdraw from the Paris climate agreement--something that's ironically been good for getting people to talk about the state of the planet, and even take action. (Shout-out to Weather.com and NatGeo!)...
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The Year’s Best Ad You Haven’t Seen: PlayStation’s Weird, Wonderful ‘Gravity Cat’ Hakuhodo turns awards season upside down By Tim Nudd With advertising awards season in full swing, we're getting to catch up on some great ads we didn't cover over the past year. And none are racking up the trophies quite like the weirdly amazing "Gravity Cat" spot for PlayStation Japan. Created by Tokyo agency Hakuhodo and production company Tohokushinsha Film Corp., the four-minute film...
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Apple Imagines a World Without Apps, and How Utterly Screwed We’d Be Without Them Look for the cameos in slapstick WWDC video By Angela Natividad Remember life before apps? Sure, it was liveable. But it was also a time when we owned paper maps, knew phone numbers and recognized the dating potential of next-door neighbors. What would happen if all the apps in our current app-run world suddenly just ... blipped out? That's exactly what Apple imagines in "Appocalypse," a...
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The Visuals in Sony Bravia’s New Commercial Are Out of This World Planets align in DDB Berlin spot By David Gianatasio DDB Berlin's stunning new ad for Sony Bravia is ultimately a lot more down to earth than it initially appears. Our story begins with a father and son driving across a desolate lunar-type landscape to attend a mysterious gathering in the middle of nowhere. Slowly, majestically, planet Earth peeks above the horizon, its deep, dramatic...
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eBay Wants to Fill Your Cart, and Your Life, With Color in Flashy New Ad But even snowflakes are all white By Gabriel Beltrone Shopping with eBay doesn't just get you an item shipped in a cardboard box. It gets you an item shipped in a cardboard box sealed with colorful tape. A new 60-second ad for the site makes a plea to individualism, featuring a range of consumers--black and white, male and female, young and old--pursuing a variety...
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Artists Painted Over Black Shooting-Range Targets as a Statement on Race and Gun Violence Fred & Farid champions #NoMoreBlackTargets By Patrick Coffee Fatal shootings of young black men across the U.S. remain a contentious topic even in a political climate that provides new opportunities for outrage every day. Ad agencies and their clients have addressed the seemingly insoluble problem of gun violence in lots of different ways, but few have directly tackled the racial components of this...
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