Hello Marketers!
Happy Friday. Not to overwhelm you with Gillette news (interim agencies editor Doug Zanger will be covering that in his newsletter), I want to briefly talk about the Super Bowl.
This afternoon, we got a look at our first full Super Bowl ad: A 30-second spot starring Luke Wilson. It's a lighthearted effort featuring Wilson as a dreaded closetalker with his use of Colgate serving as a savior to those folks who have to breathe in his breath.
With the news we’ve gotten this week, it seems like the game will be a return to mostly casual, humorous spots (aside from Verizon, which has a sobering and touching teaser out this morning).
The celebrities—specifically musicians, as news editor Jameson Fleming noted in his Super Bowl roundup—will be out in full force: Michael Bublé, Chance the Rapper, the Backstreet Boys and more.
In another bit of odd Super Bowl news, remember last year, when Alexa was the stand out star (aside from Tide, that is)? Well, Pringles sure does. The chipmaker released teasers for its upcoming Super Bowl spot featuring a depressed knock-off of Alexa. Why Pringles wants to talk about Alexa—or make you imagine how a piece of technology might be sad because it can’t eat chips—I don’t know but, at the very least, it seems like it could be entertaining.
Unrelated to the Super Bowl, some brands have spoken up and taken action during the government shutdown. Whether it's Burger King trolling the president or Kraft actually help furloughed workers, some brands have figured out how to weigh in on politics.
Quote of the Week: "By removing the hashtag in their new logo and replacing it with elements that can be extracted and combined in new ways, they are opening our minds to the potential that Slack can deliver on the bigger brand proposition of improving daily workflows throughout our professional lives," wrote Pamela Webber, chief operations officer at 99Designs, in her critique of the new Slack logo for Adweek’s Voice Network.
Say What? As ecommerce reporter Ann-Marie Alcántara reported from the National Retail Federation’s annual show this week, there’s a new acronym buzzword that we must know: BOPIS or Buy-Online-Pickup-In-Store. Giving consumers the option to order something online but pick it up at a store near them is apparently driving growth for retailers like Home Depot, according to Adobe Analytics.
Have a great week!
Thanks for reading,
Kristina Monllos
Senior Editor, Brand Marketing
