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| Adfreak | June 15, 2017 | | Today's highs and lows of creativity |
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See the 24 Best Commercials of the Past 15 Years, as Judged at Cannes Lions All the Film and Film Craft Grand Prix winners By Tim Nudd The Film Lions may not be the absolutely pinnacle of the Cannes festival, as they once were, but the Film Grand Prix is still very much a marquee award. It's one of the centerpieces of the Saturday evening award show, and the screening of the Film (and Film Craft) winners remains one of the most...
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Lonzo Ball Trolls His Famously Overbearing Dad in Foot Locker’s Ad for Father’s Day LaVar Ball has always been outspoken By Patrick Coffee Father's Day is a time to celebrate the men who gave us life, toasting their accomplishments while roasting them a bit for their very human failings. This is especially true if you're Lonzo Ball, a former UCLA star and All-America Team member who will be one of this year's top NBA draft picks. His dad...
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Redesigning Fatherhood: How Brands Can Turn Their Vision of the Modern Dad Into a Reality It's time to rethink how we work, and how we live By Bonnie Wan Fatherhood isn't what it used to be. My own dad came from a generation of fathers as nouns--figures to be respected, revered and, at times, feared. They were tireless workers measured solely by their career success and ability to provide financial stability, rather than by their caregiving. My husband, on the other hand, is part...
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The Year’s Most Expertly Choreographed Ad Has a Delightful Ending That Explains Everything A brilliant mathematical demo By Tim Nudd Here's a commercial that should undoubtedly charm the Film judges at Cannes. It's a spot out of Japan by agency Mori Inc., featuring incredible mathematical choreography by Furitsukekagyo air:man. Trying to figure out what's going on is half the fun, so we won't spoil who the advertiser is, or what they're selling. But stick with...
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22 Creative Directors Who Are Completely Reimagining What’s Possible in Advertising The minds behind some of the year's best and buzziest ads By Tim Nudd Hacking voice recognition devices. Turning client stores into polling places. Helping schoolchildren with access to clean clothes. Making a bag of chips that can detect booze on your breath and call you an Uber. The creative directors and associate creative directors on the list below are changing the shape of advertising in major ways, and...
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These New Tourism Ads for Lexington, Ky., Were Filmed by Horses Cornett and Whit Hiler ride again By David Gianatasio Equine auteurs take the reins for a new campaign portraying Lexington, Ky., as "The Horse Capital of the World." Translation: Regional tourism office VisitLEX strapped GoPros on some horses and used the resulting footage in a series of ads. Local shop Cornett, the force behind the popular Marketing Buzzword Jar and other fun projects, developed...
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14 Young Agency Creatives Whose Work Is Far Ahead of Its Time The emerging talent behind stellar ads from 'Fearless Girl' to 'Evan' By Tim Nudd Up-and-coming creative teams may not always hit for average, but they can sometimes slug home runs seemingly out of nowhere. And the 14 below have turned in some truly mind-blowing work over the past year. From the "Fearless Girl" statue, to the viral Sandy Hook Promise ad, to Emerald Nuts "Yes Good" campaign, to Old...
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