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| Adfreak | July 17, 2017 | | Today's highs and lows of creativity |
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See Nike’s Irreverent Ad Congratulating Roger Federer on His 8th Wimbledon Title Spot aired right after his victory Sunday By Tim Nudd Nike's marketing playbook regularly includes congratulatory ads for individual athletes as well as sports franchises on the occasion of a milestone victory. We saw it with the Chicago Cubs last fall, and with Kevin Durant of the Golden State Warriors last month. On Sunday, it was Roger Federer's turn. The Swiss tennis star added to...
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Leo Burnett Invited Ordinary People to Record Voices for a Museum’s Dinosaurs and Other Specimens Storytelling on a historic scale for Chicago's Field Museum By David Gianatasio If a 150-million-year-old Brachiosaurus could talk, what would it say? You can find out at Chicago's Field Museum of Natural History, where many of the exhibits will soon tell their own stories using local voices, thanks to an initiative from local museum advertising specialist Leo Burnett. The agency wrote more than 100 short scripts, each...
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Ikea and a Friendly Lion ‘Relax Into Greatness’ in Charming New Ad Mother London adds to the 'Wonderful Everyday' campaign By Erik Oster Just because you rest for 18 hours a day doesn't mean you're lazy. Agency Mother London is launching an integrated campaign for Ikea across the U.K. and Ireland focused on the living room, titled "Relax Into Greatness," which functions as the latest addition to the larger "Wonderful Everyday" campaign. The debut spot, "Lion," is based...
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The 10 Most Watched Ads on YouTube in June YouTube itself tops the list with #MoreThanARefugee By Tim Nudd YouTube rocked its own Ads Leaderboard in June, place the No. 1 and No. 4 spots on the list of the month's most watched ads on the video platform. #MoreThanARefugee topped the list, while the latest #ProudToBe spot for Pride was fourth. Console and gaming spots filled out the rest of the top five, while...
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‘Just Do It’ Is Easier Said Than Done in Nike’s Fun New Ad Campaign Athletes set absurd obstacles for themselves in latest from W+K By Tim Nudd "Just Do It" has always been an entreaty to face up to daunting athletic challenges and break through with sheer force of will. But in Nike's new ads, athletes seem fairly undaunted from the start--and intentionally make their workouts more grueling, and "Just Do It" that much harder to accomplish. Four new spots for the...
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And the 2017 Emmy Nominees for Outstanding Commercial Are… Two Ad Council spots from R/GA make the list of five By Tim Nudd Ads with a social purpose dominate this year's Emmy Award nominees for outstanding commercial, with two separate "Love Has No Labels" spots for the Ad Council making the list of five hopefuls, along with the "Why I March" PSA that mcgarrybowen made for the Women's March on Washington. R/GA and the Ad Council won last...
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KFC Is Now Selling Apparel, Home Goods and a Meteorite Shaped Like a Chicken Sandwich Wear your love of chicken on your sleeve By Angela Natividad Last week, we mysteriously received a Colonel Sanders pillowcase in the mail, designed to look like we were sleeping together. Now, KFC has explained what that whole thing was all about: As of yesterday, the brand launched KFC Ltd., an online merchandise shop packed with limited-edition goods and high-quality fried chicken apparel. This includes that...
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